Paid Advertising vs. Free Publicity

According to Shortcut to Internet Millions Jeff Paul says, an advantage of free publicity is that the audiences that see any information connected with you give it more credibility because you weren’t paying for it. It’s not a big paid advertisement. So, if other people are writing about you and they happen to think that source is credible such as a newspaper or a particular ezine or website, credibility translates over to you because they have mentioned you. However, if you pay to run an ad that doesn’t give you as much credibility.

According to Shortcut to Internet Millions Jeff Paul thinks, free publicity is much harder to get than paid advertising sometimes though, because if you pay for advertising you can pretty much bet that your ad is going to be put in. However, free publicity, they get information about people all the time and only certain pieces of information actually get publicized. So, despite that, free publicity is still worth going after and there are a lot of techniques that can improve your chances of getting free publicity.