How To Develop Or Acquire Your Own Product

1. Jeff Paul says in Shortcut to Internet Millions, simply make the product yourself. Now a lot of people don’t think they can create their own products. They don’t think they are creative enough, or they think it’s going to take too long, or they just never get around to do it. They are always getting ready to get ready. And product creation does take more effort than going out and getting the rights to a product from someone else, but the rewards can far outweigh the challenge of creating a product.
   
   
2.  Jeff Paul says in Shortcut to Internet Millions, hire someone to create the product for you. And we have resources on where you can find people to create products for you. If you want to hire someone to create products for you, it’s really best to have an agreement with them that you get exclusive rights to that product. In other words, they are performing a “work for hire”.
   
3. Jeff Paul says in Shortcut to Internet Millions, team up with someone else to create products and maybe the partner has certain skills, education and assets that they can bring to the venture that you might not have. So you might be able to interview someone else for instance and create a brand new tape product.
   
   
4. You can license the rights to somebody else’s product. There are tons and tons of books that can be turned into courses where those books have never seen the light of day. You can go to the library and look into a publication called “Books In Print” and look up the authors. Most of these books never make bookstores. Jeff Paul says in Shortcut to Internet Millions, we know of one client that simply bought the rights to a book that had sold well in mail order ads over and over and over again, so he purchased the rights for the book actually from the daughter of the deceased author, and rewrote some of it, improved of it, and it continues to sell well to this day on the Internet.