Now press releases are another great tool to use and they can bring in a lot of web traffic. According to Shortcut to Internet Millions Jeff Paul think, they can bring in subscribers, leads, sales and everything else that goes with it. In comparison to the benefits that go with it, the small investment can be very worth it and for the best effectiveness, a press release needs to be newsworthy and it needs to be informative to the audience. It needs to be written properly, and it needs to be targeted to the right media outlets. How To Create Your Press Release To Be Newsworthy According to Shortcut to Internet Millions Jeff Paul says, editors are always looking for news and they’re looking for information that will be of interest to their audience, and a good press release will make their job a lot easier. Your press release automatically will be thrown out if it’s just a self-serving pitch for a product. The goal is to make it appear newsworthy and informative. How To Write Your Press Release Jeff Paul says according to Shortcut to Internet Millions, you always want to begin with the words “New Release” or “For Immediate Release” at the top of your company letterhead. Also at the top, include the contact information like your name, company, address, phone, fax, email address, and website. And below that contact info, you want to have a descriptive headline, just like any other headline, it needs to grab their attention. And then the body copy of your press release needs to hold their attention. According to Shortcut to Internet Millions Jeff Paul says, you want to start the news release off with a very strong benefit that’s really targeted and focused on your prospects or the readers. Then you want to follow that up with, of course, another benefit and on and on. This is where the market research comes in. It will tell you what benefits the audience really wants. And another thing about your press release is that it should start with the most important benefit because if any information has to be cut out, the editors will usually start at the bottom of the press release. How Do You Make Your Press Release Newsworthy? Well, what’s unique or unusual about your offer? What’s going on in the world today that maybe you can link it to? Is there a holiday or is there a current event? How can you make it informative and worthwhile to read? When you’re writing your press release, you need to ask questions just like a good reporter would. Who, what, when, where, why and how? And then you need to answer them. According to Shortcut to Internet Millions Jeff Paul says, you need to put the emphasis on the benefits that your products and services are going to give to the readers and you want to show how it helps them gain something or avoid something like we talked about earlier. Solving a problem or achieving a goal. Offer something for free, if possible, especially something that has a high perceived value, but it won’t cost you very much. Now a free report on-line or e-book is a natural, low cost thing you can offer for free and it quite often will garner you an email address. In Shortcut to Internet Millions Jeff Paul thinks you want to make your press release look professional. According to Shortcut to Internet Millions, Jeff Paul thinks you want to have complete follow-up information included on all your press releases so prospects will know how to contact you or how to get the free information. That’s the whole purpose behind writing a press release to begin with. And it’s best to limit this whole press release to what would be one printed page or, in the case of an email, to maybe one full screen one. |